Launching Labs Retrievers began with a promise to carry on a family legacy that’s been wagging strong since the mid-1970s. It all started with Junior and Lola, our foundation Labs whose bloodlines set the tone for generations of loyal, spirited dogs. For over a decade, Junior was our rock—retiring at 11 after a life of love and retrieves. To keep the line thriving, we paired Lola with Cruze, a chocolate Lab with stellar field experience and a demeanor that wins hearts. His calm strength and hunting chops shine through in every litter.